Project
Implementation of positioning campaign
Zanetto Argenti, a renowned artisan company founded in the heart of Padua in 1963, embodies the excellence of Italian craftsmanship. In their craft workshop, each piece is conceived and created entirely by hand, using noble metals such as bronze, copper, brass and silver, transforming them into beautiful home decor and tableware items.
Over the course of the two-year project, from 2017 to 2018, we worked to lift Zanetto Argenti to the top of the online market by addressing and solving the technical challenges that plagued their website. Our goal was to transform their online presence, ensuring that the beauty and craftsmanship of their products were properly represented and easily accessible to customers around the world.
Through meticulous optimization and organic positioning, we ensured that Zanetto Argenti’s website emerged as a top destination for lovers of high-quality craftsmanship. We intervened to resolve technical problems that limited the site’s visibility on search engines, ensuring that each page was easily indexed and competitively positioned in relevant search results.
In addition, we worked closely with the Zanetto Argenti team to create search engine optimized content that reflected not only the beauty of their products, but also their history, craftsmanship, and commitment to excellence. This approach helped improve brand visibility and generate qualified traffic to the site, increasing opportunities for conversion and sales.
The end result was a significant improvement in Zanetto Argenti’s online presence, with a significant increase in organic traffic and increased visibility on search engines. Thanks to our organic positioning work, Zanetto Argenti has been able to reach a new audience of customers and consolidate its reputation as a benchmark for luxury craftsmanship while continuing to thrive in the global market.
