Project
Implementation of positioning campaign
During 2021, we had the privilege of working with Marchetto S.r.l., a leading manufacturer of industrial shelving, to improve the visibility of their website on search engines. Through a thorough analysis of the existing site, we identified areas of weakness and optimization opportunities to improve search engine rankings and increase organic traffic.
Our work has marked The beginning of a comprehensive restructuring process Of Marchetto S.r.l.’s corporate website. We provided detailed and customized SEO consulting, offering clear directions and targeted strategies to improve site structure, page architecture, and content to maximize visibility and search engine rankings.
One of the main challenges faced during the project was optimizing existing content and creating new, high-quality content relevant to Marchetto S.r.l.’s target industry. We worked closely with the company’s team to develop Informative, engaging content optimized for relevant keywords, which were in line with the positioning and communication objectives of the company.
In addition to content revision, we also implemented technical and structural improvements to the website, optimizing elements such as meta tags, internal link structure, page loading speed, and mobile compatibility. These optimizations helped to improve the overall user experience and make the site more appealing in the eyes of search algorithms.
The end result of our work was a revamped and optimized website, built following the best SEO practices and designed to attract and engage Marchetto S.r.l.’s target audience. The new site structure and content have made the company more visible online and helped improve its search engine rankings, generating a significant increase in organic traffic and conversions.
Looking ahead, we are confident that the collaboration with Marchetto S.r.l. will continue to bring positive results and contribute to the company’s long-term success on the Web. We are grateful for the opportunity to work with such a dynamic and innovative company and look forward to continuing to support Marchetto S.r.l. in its online growth and development efforts.
